How does the YouTube algorithm really work? Who is making money off the video platform? And why are so many people tuning in to watch an eight-year-old take toys out of boxes.
Welcome to the WIRED Book Club. This month, we’ve been reading YouTubers by Chris Stokel-Walker. It’s a book about the new industry of media stars: YouTubers. The book covers the growth of professional YouTubers, the networks that surround them and what life is like for people who are always trying to please Google’s algorithm.
We discuss what we thought of the book, the rise of the YouTuber and what Google has planned next for YouTube.
The next book we’re reading as part of the WIRED Book Club is Factfulness, by Hans Rosling. You can read an extract here.
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