Why the Covid-19 pandemic could kick-start digital transformation at scale- Tempemail – Blog -Tempemail

“COVID has been the catalyst for digital transformation at scale,” according to Publicis chief operating officer, Jo Coombes. The pandemic has undoubtedly forced many businesses to transform their offerings and...

An AI-driven chatbot is helping brands, agencies & the public during coronavirus- Tempemail – Blog -Tempemail

An AI-driven chatbot has been created in Singapore to offer social distancing-friendly activity ideas during the coronavirus pandemic. The chatbot, called ‘Ask Phoebe’ and created by Taiger, is also intended...

Brands need to embrace change and act in culturally relevant ways, otherwise they could risk being forgotten if they’re too quiet warn creative luminaries- Tempemail – Blog -Tempemail

The pandemic has undoubtedly shifted consumer and marketer behavior, but does advertising still have an obligation to change the world for the better? Speaking to Tempemail during the Digital Transformation...

Marketing in the value exchange economy: Do brands need to think differently about brand trust?- Tempemail – Blog -Tempemail

Consumers don’t exactly understand the value of what marketers are giving them in exchange for access to personal data and information, a panel discussion on brand trust concluded. The Covid-19...
Close